"[...] it’s easier to optimize experience in a world entirely of our own making. The fact is the real world is too f’ed up, it’s too broken, we don’t want to deal with it. So right now, pretty much every one of our games works better than reality, because we are the best designers of human experience [...]" Jane McGonigal, at GDC Rant 2008
I don't so much agree with her notion that it is up to the game designers to fix the real world, but I imagine that research that they had developed would help if someone were to make such an undertaking.